Looking to promote your brand? What better way than on social media, right? After all, it seems like everyone is on facebook, instagram, twitter, linked in, etc. 71% of B2B Marketers use content marketing for lead generation. Here are 3 types of social media content that will give your website or blog the greatest value. 1. Infographics: People loves photos! Viewers learn more and understand better visually. Also, they don’t want to read a ton. Infographics are a great way to give viewers information in a fun, quick, valuable way.
2. Interactive content: Text, moving images, animation, audio, video, etc. “Content marketing is becoming less about the words you put on a page, and more about the experience you create for the consumer.” -William Comcowich, CEO of Cyber Alert. One of the most viral interactive content is “the quiz,” like Buzzfeed. People can do more than just consume it, they can do something with it.
3. List Posts: People love to share lists. The best kinds of blog posts are, list posts, how-to posts, what posts and why posts. They are the most interesting and engaging to the reader. Our brains are hardwired to tune into lists. The headlines can be magnetic and is an irresistable form of social media content.
Now that you know some important types of social media content you could start using them in your media channels. But even more important is to find out what YOUR audience wants to read. The best method is to find out what your audience is looking for and develop a strategy for them. That’s where we come in. We can help you develop a powerful strategy for you social media content to get you heard and give you shares. Contact us today!