So, you’ve started your business, you’ve got a great office space, you’ve made an awesome website, and you’re ready to help your customers. Now the question is, how do you get those customers? With thousands of websites and other similar companies you need to make yours stand out. You need to be found in search engines through multiple channels. Here are some great ways to generate traffic to get the customers you want!
- BLOG, BLOG, BLOG! Blogging is the best way to drive website traffic. In fact, you can get up to 55% more visitors if you blog. Another fun fact: 43% of companies who blog have acquired a customer through that blog.
- The obvious one: social media marketing. Promote relevant content through social media and you will increase your web traffic and raise online visibility. The most popular of social media to help with click throughs: LinkedIn. 65% of B2B companies acquired a customer with it. Next was blogging, as noted above, and then Facebook, with 43% of companies acquiring a customer.
- Next, optimize your website to get found in search engines. This is critical to your online marketing. 70% of the links search users click are organic. WordPress is a great application to help you get the SEO you are looking for!
- Email marketing…the RIGHT kind of it. By sending out relevant emails a few times a month (don’t over-do it) to your contacts can help get clients. 89% of marketers say email is their primary channel for lead generation.
It’s not always easy to come up with the correct content to get and keep customers. But with these simple steps you can help yourself and your company. If you need help, that’s where we come in! We specialize in helping you create the best content and look for your company to get you the clients you want! Contact us today!
Check out this cool infographic with more tips and stats to help you get found in search engines: http://www.digitalinformationworld.com/2014/01/the-science-of-b2b-online-marketing-infographic.html