By | October 19, 2015

« Back to the Blog

Your brand needs to be consistent and professional looking with marketing materials to match. Do Something Different Media offers multiple media services [Websites, Video, Photo, Design, Consulting] making it more efficient and effective to take care of your media and marketing needs.  This is why we were thrilled to work with Rock Hard Training to recreate their brand through media!
Media services 2Media services 1
We started working with Brian Azarian, the owner of Rock Hard Training, by discussing inspiration and design for his rebrand. This is always a fun process where we start to brain storm and get the foundation started on our pre-production process. This is something we clearly outline for each client so they are fully in the loop and understand what is needed from them and what is expected from us! Keeping everybody involved on the same page is really important for staying prompt.Media services 3
After completing an inspiration board, we met on site to take photos.  Always keeping in mind the end result; we made sure to capture as much as we could for future use and on-going marketing.Media services 4
Conjuring up ideas for the business marketing video was really fun for us. The field of health and fitness can leave a lot of room for creativity, which we love here at Do Something Different Media. We had a blast during pre-production envisioning all the things we could incorporate in the production. Brian helped by getting two clients of his to feature as actors in the video. We often feel that it is good to use non-actor clients to give the video a more authentic feel and it helps create genuine testimonials.  Below is a video of Brian’s long time client Roy, sharing his story of working with Rock Hard Training.  Powerful stuff!
With careful planning and a detailed shot list we managed to be in and out in one day! The film was an aggregate of three separate themes, Brian as a passionate trainer, the two clients and their personal stories, and actual classes! We want people to feel immersed in the experience so it was important for us to capture the real emotion of training while classes were in session. Brian came in and did a professional voice over at a recording studio right up stairs from us, NH Tunes! (Fun Fact: We made a video for NH Tunes which you can read about here) A natural talent was discovered and magic was made!  The video below is the final product from our full production and we are so thrilled to tell the story of Rock Hard Training!!!
With photos and video in post-production phases it was time to design a new logo and brand guide for Rock Hard Training. Through a couple of back and fourth conversations, revisions and perfections were made, and the Rock Hard Training Brand was born again!Media Services 6Social media is always an important part of the process, so we included some social media theme designs for Rock Hard as well!Media Services 4
After having a rockin’ time working with Brian, we finalized everything and published his sharp new website that includes all of the media we created! We value our clients time and take pride in the relationship we build working with them from start to finish.  This project and website launch is the culmination of lots of hard work by both Brian and our team.  We are so thrilled that Brian Azarian can finally show off all of his (rock) hard work offering high quality services to his clients through his website and multimedia!  Rock Hard Training does an amazing job doing what they do, and now they can finally show that off!!Media Services 5
It’s always great for us to work with a client for multiple media services and it’s great for them to work with us because we get to really know them, how they operate, all about their business, products, and clients making for a smoother process and more cohesive end result.
Looking to find out more about the media services we offer? Check out some more websites, marketing videos, and commercial photography, and brands we have created. If your company is looking to update your brand, website, social media, videography, or print marketing check out our website or contact us to schedule your custom session for any of our media services!

Latest from the Blog:

« Back to the Blog