By | March 7, 2016

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A lot goes into making a video for our clients. In fact, we have a whole production process that we go through with each and every one of our clients. This is so we make sure absolutely everything you want in your video is made to your liking and needs. Here we have explained to you our step-by-step video production process. videoproductionprocess1
  1. Idea – First you fill out a fun and lovely form to let us know what you want. From there we meet and go over the scope of the work and what you are looking for in your video. You tell us the basic concept and ideas: What kind of video are you looking to make? Who is your audience? What is your overall message? And, where will this be distributed? After we agree on all concepts we move onto pre-production.
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  1. Pre-Production – A lot goes into our pre-production process. We make sure every single detail is planned out. Here is what you can expect for this step of our video production process:
  • Mood Board: This is the initial inspiration for your video. We create a board with the look, feel, and inspirational examples for your project.
  • Audio: We’ll create a list of 2-3 songs for you to choose from for your project. Audio is actually 50% of your video. It sets up the mood and emotion of your message. We will also talk about voice overs, if needed.
  • Locations: Together we will discuss possible filming locations and schedule a walk through visit to each place.
  • Script and Storyboard: We take all our mood board notes and answers to questions we’ve asked you to write a rough script and create a visual storyboard. We’ll need to finalize these details before moving forward.
  • Actors: We will work together to determine who will be a good fit for the project and reach out to get commitments.
  • Production Schedule: We will take our script, storyboard, and location availability and create a detailed shot list and production schedule. Here is an example of our production schedule:
    • Call sheet: We will create a call sheet that will include all details for everyone involved. This includes call times, contact info for everyone involved, location addresses, production timeline.
    • Shot list: We will map out every single shot that we need to create your video. This is why it is extremely important that you sign off on the story board and script before we create the shot list.
    • Production Review Call: We will have a final production call with all who are involved to ensure that we are ready to go when filming day arrives.
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  1. Production – This is the FUN part! On production days our team will do what we do best. At this point there should be nothing changed in our plans. We will carry out the production with or without you on site because the vision and direction is very clear. We will make sure to get everything done in the allotted time frame. We also keep in mind that some non-actors may have a difficult time once the lights and cameras are set up. We always plan for this and will have time to do as many practice takes as needed to make sure everyone is comfortable.
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  1. Post Production – An important part of our video production process, we have made an easy to read timeline for what you can expect:
  • Back up and organize
  • Sync Audio and Create Projects
  • The edit
  • Audio finalization
  • Color correction
  • Add animation and text
  • Review/submit for final changes
  • Final edits/sign off
videoproductionprocess5And lastly we have the delivery. We wrap everything up! You get the exact video you want and we all high five! Do you have an idea for a video project? We’d love to talk more about your ideas and how we can bring them to life through our video production process. Contact us to schedule your consultation today!
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